Focus on coverage provided, not premium collected
Do you measure the progress of a journey by the amount paid for petrol rather than the distance covered? The Life Insurance industry seems to be doing exactly that in its laudable quest for “Insurance for All” goal by 2047. They measure the amount of premium paid rather than the life coverage provided. The only way to reach the Insurance for all goal is by way of group Insurance and term insurance which provides Life coverage at very low premiums. This will result in the the progress as measured by them dropping even as the goal is achieved. “A case of Patient successfully cured but the operation being declared as a failure” – a reversal of the popular maxim. Read the article for interesting example. Your comments are welcome.
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