Fee Only Investment Advisers

About Us

Different strokes for different folks is not just a phrase, it’s an article of faith for us. All our services are specifically tailored for each client depending on their needs and risk/resources profile. We use our expertise across investments, tax, regulatory requirements to provide a comprehensive bouquet of services to our clients. We give our clients the confidence that they are likely to achieve the goals set out for themselves. This allows them to enjoy the financial journey rather than simply focus on the destination. We enable our clients to stop and smell the roses!!

Our Fee Structure

  • At Fee Only, we offer premium services at fairly affordable prices.

    • The detailed clause of our fees for comprehensive financial planning and investment advisory services is as below

    The following fees are payable during the course of this engagement:

    1. For the first 6 months only – 0.50% of the estimated AUA subject to a maximum of Rs. 50,000/- (plus applicable GST) is payable in advance, at the beginning of this engagement.
    2. Fees payable every month in arrears on Assets under advice
      This will range from 1.50% p.a. to 1.00% p.a. (plus applicable GST) depending on the quantum of Assets under advise
    • For example for our comprehensive services for Assets under advise of Rs. 1 Crore the fee is payable as follows (Including GST at 18%):
      • On inception of the services you pay Rs.59,000/- and
      • You pay Rs. 14,750/- per month thereafter
      • Fee Structure for Dynamic Asset Allocation Strategy (DAAS) services available on request

        Fee Structure for Retired Investors  available on request

    • For non-comprehensive investment advisory services please fill the contact us form here and we will revert to you.
    • Our charges for tax consulting and planning vary depending on the complexities of the case.
    • Fees for assistance in filing of income tax returns start from Rs. 23,600/- (including GST)
    • Fees for remittance assistance starts from Rs. 23,600/- (including GST)

Comprehensive Financial Planning Fee Structure based on Assets Under Advise (AUA)

Period for which Payable

First 3 months

Month 4 to Month 15

Month 16 to Month 39

Month 40 onwards

Where AUA is below Rs. 5 crores

2% p.a of the estimated AUA (0.50% of the estimated AUA for the quarter)  subject to maximum Rs. 50,000/- for the quarter

1.50% p.a of the AUA

1.25% p.a. of the AUA

1% of the AUA

Where AUA is below Rs. 10 Crores

1% p.a. of the AUA

0.75% p.a. of AUA

0.75% of the AUA

Where AUA  exceed Rs. 10 Crores

0.50% of the AUA that exceeds Rs. 10 crores. On AUA upto  Rs.10 Crores the normal fee is payable


Payable in advance

Payable monthly in arrears

GST is extra as applicable (currently 18% of the Fee).

Illustration of Fees :

If we enter into the contract on April 1, 2022 and the Assets under advice are Rs. 100 lakhs as on April 1, 2022 and remains at that level for the next 60 months :


For April 2022 to June 2022

For July 2022 to June 2023

For July 2023 till June 2025

From July 2025 onwards

Fee Rate

2.00% pa.  of the estimated AUA (0.50% of the AUA for the quarter)  subject to a maximum of Rs. 50,000/- for the quarter

1.50% p.a. of Assets under advice payable monthly in arrears

1.25% p.a.  of Assets under advice payable monthly in arrears

1 % p.a. of Assets under advice payable monthly in arrears

Fee Payable

Rs. 50,000

Rs. 12,500/- p.m

Rs. 10,420/- p.m.

Rs. 8,340/- p.m.

GST @ 18%

Rs. 9,000

Rs. 2,250/- p.m.

Rs. 1,876/- p.m.

Rs. 1,501/- p.m.

Total Fee payable

Rs. 59,000/- for the quarter

Rs. 14,750/- p.m.

Rs. 12,296/- p.m.

Rs. 9,841/- p.m.


Fee Structure for Dynamic Asset Allocation Strategy (DAAS) services available on request

Fee Structure for Retired Investors  available on request

For non-comprehensive investment advisory services please fill the contact us form here and we will revert to you.

Our charges for tax consulting and planning vary depending on the complexities of the case.

Fees for assistance in filing of income tax returns start from Rs. 23,600/- (including GST)

Fees for remittance assistance starts from Rs. 23,600/- (including GST)


Why Fee Only Approach

At Fee Only, it is more than just hiring wealth or financial experts. It is the kind of long-term partnerships that promise transparency and delivers satisfaction. As team of seasoned financial experts and advisors it is our fiduciary responsibility to act in your best interests with unwavering passion and complete dedication. Hence, we work on fee only basis.

The Fee-Only approach, allows us not to get driven by commissions, targets or other selling philosophies – which are industry norms. Instead, it incentivises us to handle your wealth from a purely advisory standpoint and in your best interest. It helps us to give unbiased product recommendations to you, which will always be in line with achieving your objectives. This enables us to be truly walking alongside you, hand-in-hand.

Fee Only Edge

Unbiased Expertise
We live up to our name, literally. With a fee-only compensation model in place, we have no incentive to favour a service or product. Commission-based advisors can leave you second-guessing your decisions every step of the way, questioning their advice and motives. We identify financial solutions and products (or services) that will align with your goals, with no strings attached.

Fiduciary Responsibility
Being in a relationship based on trust, we take our fiduciary responsibilities seriously. As a SEBI registered investment advisor, when a client comes on board, we take a personal interest in ensuring that our clients’ resources are efficiently managed. By understanding our client’s goals, psyche and aspirations, we devise plans that will play to the strengths of their wealth all while working on solutions to avoid fees and commissions helping you navigate the financial landscape with ease.

360 Degrees Financial Solutions
Financial management can offer its own share of complications that could be unique to your situation; which is why utilising a one-size-fits-all approach may not be effective. Thus, we have developed a wide range of integrated wealth management solutions designed to help you make the most of your available
resources. Basically, a one-stop-shop for financial solutions.

Our integrated solutions includes:

  • Financial Planning
  • Investment Management
  • Asset Allocation
  • Risk Management and monitoring
  • Cash Management
  • Wealth Transfer
  • Philanthropy Planning
  • Charitable Planning
  • Tax Advisory
  • NRI Tax Advisory/Cross country Tax advisory
  • Assistance in Filing Income Tax returns
  • Remittance assistance for NRIs

Our Advisory Philosophy

As investment advisors who look out for the best interest of their clients, (as a part of our Fiduciary Responsibility) here are some of the guiding principles of our investment advisory practice: 

  1. Answering the question on what percentage to invest in domestic equity, debt, international equity, real estate & gold has a far larger implication on your investment experience rather than identifying the best security in each asset class. Asset allocation trumps security selection.
  2. We recommend only systematic exposure to volatile asset classes such as equity, international equity or gold.
  3. Similarly we always recommend a gradual tapering out of volatile asset classes such as equity International equity or gold as the goal nears.
  4. We recommend simple investment products and stay away from recommending overtly complicated structures.
  5. We stay in close touch with our clients especially in volatile times to manage their behaviour and keep the plan on track.
  6. We believe every investor has a different risk appetite, different resources and different goals and hence every financial plan has to be designed to the specific needs of that client.
  7. We believe if we do not deliver constant value to our clients, the engagement will eventually cease to exist. Serving our clients interest is in our best interest.

Who Are Our Clients

At Fee Only, our clientele is as unique as our proposition. We service both resident and NRI clients. We service the jet-setters, the go-getters, individuals that work in middle to senior positions in the corporate world, or those running their own companies/practices. Our clients would typically have an investment of at least Rs. 50 lakhs or more (around USD 100,000 or more) or a monthly investible surplus of Rs. 3 lakhs or more.

What We Don’t Do

While we proudly flaunt our never say never attitude, here are a list of things we do not do.

  • We do not provide stock tips or recommend day trading in shares.
  • We do not recommend investments in specific equity stocks. Whatever equity exposure is recommended is normally in a basket of securities like mutual funds or a carefully curated list of PMS.
  • We do not recommend complicated structured products to any of our clients, at whatever level they are. Our analysis is that such products never benefit the investor, but only the manufacturer of such products.
  • We do not recommend investment in fancy products like BitCoin, MLM, etc.
  • We do not earn a referral fee, commission or brokerage on any investment product or security. Our only sources of revenue is the fees we charge our clients. We offer transparent, unbiased advice.

We do not recommend any investment that promises unrealistic high returns, that simply seem too good to be true.





Harsh Roongta

Starting off as a qualified Chartered Accountant and a tax expert, Harsh has been a serial entrepreneur and has successfully exited from his ventures. His venture-funded startups included Apnaloan.com and Apnapaisa.com.
In 1998 he was responsible for setting up ICICI’s retail lending business from scratch. He is also well known as a finance expert on popular TV channels like ET Now, CNBC, Zee business and writes a fortnightly column “Frankly speaking” in the Business Standard a leading business daily in India. He has authored a book titled “The Complete Home Loan Guide”. He has conducted numerous workshops on taxation and personal finance.

Putting together the best from his illustrious career he has created Fee Only Advisers LLP, his magnum opus. At Fee Only, our comprehensive list of services blends perfectly with a trusting client partnership. After all, you complete the financial metrics.

Keval Sangoi
Jayshree Rout
Kartik Shah
Priya Shah
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