Regulations and custom dictate a deluge of communications to an investor from advisors, platforms, mutual fund houses/PMS companies. With pre-and post communication coming in for each transaction it is a barrage of communication that overwhelms most investors. They respond by ignoring even the important communications that may be buried deep inside this barrage of communication. To top it most such communication is worded in non understandable legal language. One of the progressive regulators can take a lead to at least attempt much needed simplification and rationalisation exercise in the matter. A good first step would be to allow consumers to actively choose what kind of communication they wish to receive (or not receive) from their service providers. The second step would be to penalise service providers who disregard the active choice made by the consumer. Language and process simplification can follow later. Harsh’s article in Business Standard. Comments welcome.