Evolution through natural selection favours individuals seeking higher rank in social hierarchy as that allows preferential access to mates, food and other resources. This inherent competitive streak has benefitted humankind through the ages as it is responsible for its progress but it also has negative long term impact. This is bought out best by the character Farhan in “3 Idiots” when he says “you feel bad when your friends flunks but feel even worse when he tops” – https://bit.ly/45MJo3E – It can also be seen when people spend lavishly (way beyond their means) on weddings, holidays or other personal expenses in a desperate bid to shore up their ranking in the social hierarchy . Humans are the only beings that are capable of thinking and taking these long term costs into account if only they become conscious of it. Read Harsh’s article in the Business Standard.